Focused website content 
Not only does a well written, easy-to-navigate site engage and satisfy visitors, it also satisfies the needs of search engines. 
 
Content is crucial 
Good content will provide visitors with relevant and useful information that will keep them coming back to your site. 
 
Search Engine friendly content will enable search engines to index the site. 
 
Keeping pages within a website focused and rich in keywords will give you a high ranking with the search engines and enable you to be found more easily. 
Headings 
It is essential to use keyword phrases in your headings, as search engines place relevance on headings. 
 
Body Copy 
Ensure your content is informative and focused to the the page title including keyword phrases. This is essential for search engines and visitors. 
 
Subheadings 
Use subheadings to divide different subjects related to the same topic. Keywords are neccesary here too. 
 
Bulleted Lists 
Bulleted lists are ideal to relay information in an easy to read format that will appeal to visitors but are also good for search engines. 
Top tips for writing good content 
 
Update 
Updating the website content every couple of weeks will be beneficial to the ranking of your website. 
 
Spell check 
Pages with very few or no errors appear to rank better than those with many. 
 
Paragraphs 
Google appears to prefer pages to contain short paragraphs 
 
Lists 
Use bullet and numbered lists to relay information as these rank better. 
 
Sentences 
keep the length of sentences mostly brief - 10 words and fewer. Longer sentences should be sprinkled throughout the text rather than clumped together. 
 
Relevance 
Text needs to contain various terms relating to the main topic and use many different terms related to the keyword. 
 
Remember: For a page to rank well in the search engines, it must be focused and have a number of specific keyword phrases  
Spoton Corporation Ltd - 167-169 Union Street - Torre - Torquay - Devon - TQ1 4BX  
Registered company number: 4643213 - VAT number: 744852216  
Registered address: Chudley & Co, Barclays Bank Chambers, Fore Street, St. Marychurch, Torquay, TQ1 4PR