Website design and layout. 

Website design effects the friendliness of your site for search engines, which in turn will effect your search engine ranking.  

 

Inflexible website design, overuse of advanced web technologies or a weak naviagation will all effect the ease of which search engines can index your site and therefore will have a nagative effect on your sites search eninges ranking. 

 

Design  

The overall layout of your website and usability of your designs are important points to consider. 

 

Site design often has different functions:  

 

A site must be persuasive enough to sell a product or service. Product photos must communicate the product’s look and feel. The site must be trustworthy. A search-friendly site is good for customers, search engines, and site owners.  

Navigation Menus  

Search engines must be able to spider your menus, or they will not be able to find all the content contained within your site and therefore you will be missing out on additional search engine rankings. JavaScript and Flash cannot be indexed by search engines. 

 

The ideal menu would be text based and each text link would include the keywords you are targeting on the destination page. Ensuring that your menu is carefully thought out and designed is crucial for good search engine rankings. 

 

Layout  

The layout of your web page can make a significant difference in how well your site ranks and therefore how search engine friendly it is. 

Layout tips - as search engine robots read a web page from the top of the source code all the way to the bottom, it is essential to ensure that the following elements are found as close to the beginning of the code as possible. 

 

 

Placing this information near the top of your page will add relevance to your site by presenting search engine robots with relevant text that is backed up with the page title and backlinks.