Keywords  

 

One of the most important aspects of search engine optimization is choosing the right keywords.  

Keyword phrase research forms the most essential and important aspect of any SEO initiative.  

Fosusing on 2 or 3 word keywords is a much better option than one word keywords as they are more likely to convert to sales as they are more likely to be more refined search terms, they will also be less competitive.  

 

Remember  

The keywords that you decide to target should be used throughout your site as part of the search engine optimization process so choosing the right keywords is essential. If the search engines cannot find your website, then you will not be found by potential customers either.  

Keyword Strategy tips 

 

 

 

Title Tag  

Amongst all the places you can use your important keyword phrases, the usage of keywords in the Title Tag gives the highest weight. 

While using your keyword phrases in the Title Tag, it is important to be highly focused.  

The Title and Meta Description Tags are very important aspects of your search engine optimization campaign. 

After selecting your most relevant keyword phrases and writing a keyword rich copy for your web page, you can now work these important search terms into your Title and Meta Description Tags. 

 

Meta Description Tag 

Include your most relevant and important keyword phrases in your page's Meta Description Tag. 

 

As in the case of Title Tag, focus on the same keyword phrases as you used in your page's Title Tag and body text. Fewer and highly targeted search phrases can boost your web page's relevance in the search engines results  

 

Body text 

Ensure your page content is focused with keyword rich text. Headings should include your best keywords to aid both search engines and visitors. 

 

It’s simple: Identify appropriate keywords to achieve high rankings and improve your traffic quality - more relevant traffic typically results in higher conversion and more revenue.